Brand Guidelines
We craft excellence, one paddle at a time.
We craft excellence, one paddle at a time.
Maverix is a performance pickleball brand built on relentless pursuit. We engineer patented Hybrid‑Thermoformed™ paddles for players who refuse to follow trends — and we back every one with a risk‑free promise.
To craft excellence, one paddle at a time — equipment engineered to the legal limit of performance so players can swing different and play their own game.
Premium, innovation-led paddles (Havik 2, Havik 15 Pro) and accessories for committed players who want max power, a massive sweet spot, and elite maneuverability — backed by a 30-day money-back guarantee.
The brand is black and white. Electric Blue is the single pop color, used deliberately on marketing sections, links, and key CTAs. Deep navy carries some headings; the rest are functional only.
#121212#FFFFFF#169DEA#0D103B#F1EEE8#EBBF20#16A34A#DC2626#F2F2F2#0D103B → #169DEA) appears on feature accents. Gold, green, and red are functional (ratings, stock, sale) — never decorative.The live brand typeface is Jost, set in italic for headlines. Display headings run bold-to-extra-bold (700–800) with slightly open tracking and normal case — not all-caps. Body is Jost Medium. Uppercase is reserved for small labels only.
Futura, but the live site renders Jost, and a few custom sections fall back to Inter / Arial. To tighten the brand, standardize on Jost everywhere (with Arial as the system fallback) and retire the stray Futura/Inter references.The wordmark is monochrome: white on black, black on white. Blue may accent a single letter or detail — never the whole logo.
Both lockups are the same primary mark (flag + M with the Maverix wordmark) — the white version is simply the dark logo knocked out to white for dark backgrounds. For print or photography placement, request a vector (SVG/EPS) plus transparent-PNG exports of both the black and white versions.
Bold, direct, and performance-obsessed — with a challenger's edge. Maverix speaks to players who choose their own path and never wastes their time.
Three performance pillars carry the product story across site and ads.
Max legal power, engineered to the limit. The hardest-hitting paddle in your bag.
Paddle face grips the ball for maximum legal spin.
A massive sweet spot and elite maneuverability — placement you trust under pressure.
30-day risk-free trial · 1-year warranty · free shipping.
Patented Hybrid-Thermoformed™ technology · used by the pros · a founder story of relentless pursuit behind the Maverix name.
High-contrast, clean, functional — mostly black and white, with blue carrying high-intent actions on marketing pages.
| Brand font (live) | Jost — italic for headings, medium (500) for body |
| Heading style | Jost 700–800 italic · +0.6px tracking · normal case |
| Primary button | Black #121212 bg, white text, 6px radius |
| Button border | 2px solid, full opacity |
| Corner radius | 6px (buttons), 4px theme default (inputs/cards) |
| Accent gradient | linear-gradient(90deg, #0D103B, #169DEA) |
| Default logo width | 270px (header) |